Featured Clients
Accessibility
ARIA Tags and Alt-Text Guidebook
I spearheaded copy support on this a11y resource to help improve the entire human-centered design process, keeping the platform compliant with requirements.
UX Content
Covid Resource Hub User Flow
I developed the content strategy for this user flow that takes visitors from a landing page to a resource hub for pets and people during times of uncertainty. The banner copy and display copy on the hub was written by me, along with some of the articles.
Waiting Room User Flow
I developed content strategy for this user flow including email, product display pages, landing page variation copy, site asset microcopy, transactional messaging, and waiting room experience copy. This flow was replicated to help manage future high-volume New Balance product launches.
FuelCell Running Platform UX Assets
I produced copy for assets that created a user-centered experience across different touchpoints including email, Product Display Pages, Experience Page copy, site banner microcopy. Site deliverables and content on this project were used across several campaigns for this New Balance running platform.
This is the homepage touchpoint that led to the experience page and product display pages.
This is a closer look into the carousel experience that people accessed when clicking on the Experience Page’s main banner.
Made by Women Omnichannel Campaign
I wrote copy about the Made by Women’s collection that was featured for the 2020 International Women’s Day campaign. The omnichannel campaign included copy for social media, in-store displays, product display pages, experience pages, emails, site banner copy, and writing public relations assets.
Speaking Engagements
The UX Major
Voyage StL
Ad Club St. Louis
I spoke about breaking through as a Black woman in the Creative industry on August 26, 2020. 
Did you know only 8.5% of creatives are Black?
I’m often the only Black creative on all of the teams I’ve ever worked with.
We not only need diversity in the work that we put out but in the talent that goes into making it. We are stronger together.
Technical Writing
Product Help Desk Copy
I created efficiencies that improved the Help Desk experience and ultimately reduced support ticket volume by 66%. The strategy included creating triggers to filter incoming messages to the appropriate team members and stakeholders. Also, implementing automated responses that pointed to the support site or a forum that I actively curated.
Messaging and linking strategy were developed based on what data revealed as the top queries searched by users. This method was also used to create the categories for the Support Center.
Support documents were also created using this method and made digestible by incorporating screenshots within clear categories or a simple step-by-step format.
On-Page SEO Copy
Product Description Copy
Each product display page on etrailer featured a short- and long-form section paired with product photographs, installation videos and test fit videos for all make and models that each product fit.
Technical Writing
Product Help Desk Copy
I created efficiencies that improved the Help Desk experience and ultimately reduced support ticket volume by 66%. The strategy included creating triggers to filter incoming messages to the appropriate team members and stakeholders. Also, implementing automated responses that pointed to the support site or a forum that I actively curated.
Messaging and linking strategy were developed based on what data revealed as the top queries searched by users. This method was also used to create the categories for the Support Center.
Support documents were also created using this method and made digestible by incorporating screenshots within clear categories or a simple step-by-step format.
On-Page SEO Copy
Email Campaigns
Product Description Copy
Each product display page on etrailer featured a short- and long-form section paired with product photographs, installation videos and test fit videos for all make and models that each product fit.
Long-Form Content
A 1000-word article for a Neighborhood Profiles project:
I’m part of a team who managed a large, scalable content project for Ask.com.
Not only did I write this particular published answer below, I helped manage deliverables and with internal moderation.
I ghostwrote articles for this OneSpace client, in addition to editing on this project.
The 10 Most Popular Jacket Fashions of the 80s
10 Facts You Never Guessed About the Jelly Shoe
Social Media
Photography
30th Birthday Portraits
You are an amazing woman! I enjoyed looking through your portfolio and will continue to browse it for updates!
Thanks so much, Sallie!