Covid Resource Hub User Flow
My Work: I developed the content strategy for this user flow that takes visitors from a landing page to a resource hub for pets and people during times of uncertainty. The banner copy and display copy on the hub was written by me, along with some of the articles.
Waiting Room User Flow
My Work: I developed content strategy for this user flow including email, Product Display Pages, landing page variation copy, site asset microcopy, transactional messaging and waiting room experience copy. This flow was replicated to help manage future high-volume New Balance product launches.
FuelCell Running Platform UX Assets
My Work: I produced copy for assets that worked together to create a user-centered experience across different touchpoints including email, Product Display Pages, Experience Page copy, site banner microcopy. Site deliverables and content on this project were used across several campaigns for this New Balance running platform.
This is the homepage touchpoint that led to the Experience Page and Product Display Pages.
This is a closer look into the experience that people accessed when clicking on the Experience Page’s main banner.
Made by Women OmniChannel Campaign
My Work: I was responsible for writing copy about the Made by Women’s collection that was featured for the 2020 International Women’s Day campaign. The omnichannel campaign included social media copy, in-store display copy, Product Display Pages, Experience Page copy, email, site banner copy and writing public relations assets.
I’m excited to announce that I’ll be speaking about breaking through as a Black woman in the Creative industry. It’s happening at the virtual Womxn’s Storytelling Event by Ad Club St. Louis on August 26, 2020.
Did you know 73% of creatives are White and only 8.5% are Black?
I’m often the only Black creative on all the teams I’ve ever worked with throughout my almost 10-year career. I know lots of Black women who want to work in the creative field but just don’t feel like they can break through—or they just haven’t been able to.
We not only need diversity in the work that we put out but in the talent that goes into making it. We are stronger together.
Over the years, I’ve had to stand up to creative pandering, teach coworkers about culture all while going above and beyond to prove myself in my work.
Being talented doesn’t always mean being accepted. But we can push through barriers. Please join me for this conversation about diversity, inclusion and allyship!
Product Help Desk Copy
My Work: Created efficiencies that improved the Help Desk experience and ultimately reduced support ticket volume by 66%. The strategy included creating triggers to filter incoming messages to the appropriate team members and stakeholders. Also, implementing automated responses that pointed to the support site or forum that I actively curated.
Messaging and linking strategy were developed based on what data revealed as the top queries searched by users. This method was also used to create the categories for the Support Center.
Support documents were also created using this method and made digestible by incorporating screenshots within clear categories or a simple step-by-step format.
On-Page SEO Copy
Product Description Copy
My Work: Each product display page on etrailer featured a short- and long-form section paired with product photographs, installation videos and test fit videos for all make and models that each product fit.
A 1000-word article for a Neighborhood Profiles project:
I’m part of a team who managed a large, scalable content project for Ask.com.
Not only did I write this particular published answer below, I helped manage deliverables and with internal moderation.
I ghostwrote articles for this OneSpace client, in addition to editing on this project.
30th Birthday Portraits