My Work

Featured Clients

UX Content

Purina.com

Covid Resource Hub User Flow

My Work: I developed content strategy for this user flow that takes visitors from a landing page to a resource hub for pets and people during times of uncertainty. The banner copy and display copy on the hub was written by me, along with some of the articles. 

covid, pandemic, stay at home marketing at Purina      covid, pandemic, stay at home marketing at Purina

NewBalance.com

Waiting Room User Flow

My Work: Developed content strategy for this user flow including email, Product Display Pages, landing page variation copy, site asset microcopy, transactional messaging and waiting room experience copy. This flow was replicated to help manage future high-volume New Balance product launches.

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FuelCell Running Platform UX Assets

My Work: Produced copy strategy for assets that worked together to create a user-centered experience across different touchpoints including email, Product Display Pages, Experience Page copy, site banner microcopy. Site deliverables and content on this project were used across several campaigns for this New Balance running platform.

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This is the homepage touchpoint that lead to the Experience Page and Product Display Pages.

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This is a closer look into the experience that people accessed when clicking on the Experience Page’s main banner.

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Speaking Engagements

Virtual Womxn's Storytelling Event by Ad Club St. Louis on August 26

I’m excited to announce that I’ll be speaking about breaking through as a Black woman in the Creative industry. It’s happening at the virtual Womxn’s Storytelling Event by Ad Club St. Louis on August 26, 2020. Virtual Womxn's Storytelling Event by Ad Club St. Louis on August 26

It’s free (or by donation) Seats are limited. Register today!

You don’t want to miss this conversation about diversity, inclusion and allyship.

Did you know 73% of creatives are White and only 8.5% are Black?

I’m often the only Black creative on all the teams I’ve ever worked with throughout my almost 10-year career. I know lots of Black women who want to work in the creative field but just don’t feel like they can break through—or they just haven’t been able to.Virtual Womxn's Storytelling Event by Ad Club St. Louis on August 26

We not only need diversity in the work that we put out but in the talent that goes into making it. We are stronger together.

Over the years, I’ve had to stand up to pandering, teach coworkers about culture all while going above and beyond to prove myself in my work.

Being talented doesn’t always mean being accepted. But we can push through barriers. Please join me for this conversation on August 26!

Technical Writing

Product Help Desk Copy

My Work: Created efficiencies that improved the Help Desk experience and ultimately reduced support ticket volume by 66%. The strategy included creating triggers to filter incoming messages to the appropriate team members and stakeholders. Also, implementing automated responses that pointed to the support site or forum that I actively curated.

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Messaging and linking strategy was developed based on what data revealed as the top queries searched by users. This method was also used to create the categories for the Support Center.

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Support documents were also created using this method and made digestible by incorporating screenshots within clear categories or a simple step-by-step format.

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On-Page SEO Copy

NewBalance.com

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On-Page SEO BrasOn-Page SEO Women's Running Shoes

Famous Footwear

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Email Campaigns

NewBalance.com

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Product Description Copy

NewBalance.com

LFC Single JerseyLFC 247sMemorial Day PDPNYC Marathon RADIANT HEAT VestNYC Marathon Tights

Etrailer.com

My Work: Each product display page on etrailer featured a short- and long-form section paired with product photographs, installation videos and test fit videos for all make and models that each product fit.

jeanne's portfolio

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Overstock.com

Long-Form Content 

CoStar/Apartments.com

A 1000-word article for a Neighborhood Profiles project:

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Ask.com:

I’m part of a team who managed a large, scalable content project for Ask.com.

Not only did I write this particular published answer below, I helped manage deliverables and with internal moderation.

http://JeanneDeClue.com

Throwback.to:

I ghostwrote articles for this OneSpace client, in addition to editing on this project.

The 10 Most Popular Jacket Fashions of the 80s

throwback

10 Facts You Never Guessed About the Jelly Shoe

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Social Media

OneSpace

Price for State Rep

Photography

OneSpace

http://JeanneDeClue.com

http://JeanneDeClue.com

AMLuxeLife.com:

I’m Uniquely Special:

30th Birthday Portraits